WELL BEYOND
WEB HEADERS
Health and wellness, at home and Beyond. This idea blends the concept of wellness with Bed Bath & Beyond's brand name, and is a phrase current consumers will recognize to mean something that is better than expected. This umbrella branded program is a corporate-wide initiative to position Bed Bath & Beyond as a retailer that promotes overall wellness for its customers, employees and partners. The six areas that where chosen to bucket the offerings Bed Bath & Beyond has to offer were in need of landing pages with their own unique header. Each of the headers utilize an assortment of different products, while at the same time keeping a unified look accross each category.
concept design / typography / layout design
This email's purpose is to introduce the new WELL BEYOND program. This creative ties back to the web banners that were created for the landing pages for Bed Bath & Beyond's website.
OTHER WELLNESS CONCEPTS
